- He sells to a very specific group of people, people who are both willing to hear what he has to say and able to pay what he wants to charge them.
- He tells a story to this group, a story that matches their worldview. He doesn't try to teach non-customers a lesson or persuade them that they are wrong or don't know enough about his art. Instead, he makes it easy for his happy customers to bring his art to others.
- He intentionally creates an experience that is remarkable and likely to spread. "What did you do last night?" is a great question when it's asked of someone you entertained the night before, particularly if you can give the audience an answer they can give. That's how the word spreads.
- He's extremely generous in who he works with, how promiscuous he is about sharing and in his attitude.
- He's very good at his craft. Don't overlook this one.
Strangely I see parallels between that and the Pentecostal/Charismatic movements of the Church....