I supose this book was a bit disappointing for me. Occasionally you will get a book which is just common sense. Yep, this was one of those books, nothing wrong to be reminded of this type of stuff. But I really didn't find anything new. The major problem was its age, 2004 and using political figures of the day who are from the United States are going to make it irrelevant to the rest of the world. American centric was a major problem with the 'Paradox of choice'. What about choice in third world country? Anywhere other than the US?. This would have been of more interest to me.